Ford Service meets The Rock!
You know him from his blockbusters on the big screen; you’ve seen him on TV. He’s no stranger to larger-than-life characters. He walks in a room and connects with people like no other. He’s an International Icon. Now, he’s a part of Ford Service!
He’s Dwayne Johnson and he’s front and center, taking command of the brand-new Ford Service Campaign. And no doubt everyone will listen up. As the charismatic leader of an elite crew known as “The Specialists”, Dwayne introduces us to an entire team of Ford Service technicians who have what it takes: dedication, training, diagnostic equipment and Motorcraft® parts. The elite team includes Treads, our tire specialist, Slick, our oil guru and The Maestro, our service advisor. Together they’re making service right for everyone who owns a Ford. It’s heroic, it’s Americana, it’s pure fun with Dwayne at the helm.
With Dwayne’s relentless drive to achieve greatness and the Ford Service commitment to excellence, it’s a perfect fit. In fact, it’s not a stretch for Dwayne to know the ins and outs of Ford vehicles. He’s been a long-time Ford owner. Currently, he owns three Ford vehicles, including his favorite, the F-150.
True to Dwayne’s bold presence, this campaign is going to be huge and span across all media. Starting October 12, 2015, look for Dwayne and The Specialists on TV, on digital channels, social networks, radio as well as point-of-sale inside Ford Dealerships. And we’re just getting started as new content will be added on a regular basis. Because once you meet the Specialists, you’ll want to see more. So get ready for the guy who brings wit, toughness and a “let’s get it done” attitude to everything he does: Dwayne Johnson. Starting October 12th, the small screen won’t be so small anymore. Air guns ready? Let’s do this!